Shrewd HR, the Durham-based HR consultancy, has been announced as the Official HR Partner of Newcastle Eagles. The partnership builds on an existing relationship between the HR consultancy and sporting giant; both deeply rooted within the North East.
Shrewd HR has previously supported the club through ad-hoc HR support, match sponsorship, and becoming the Eagles’ Official HR Partner marks the next step during a milestone year for Newcastle Eagles’ 30th Anniversary, with Shrewd HR working alongside the club as its dedicated HR partner.
The announcement further strengthens Shrewd HR’s growing presence within sport across the North East, providing outsourced HR support to sporting organisations across the region. The business is the Official HR Partner of Durham Cricket, Durham Women Football Club and True Padel.
Shrewd HR is also based at Durham Cricket’s Riverside Ground in Chester-le-Street. The Newcastle Eagles partnership further demonstrates the business’s growing role as a trusted HR partner to organisations across the region’s sporting community.
Paul Blake, Managing Director of Newcastle Eagles, said:
“The club are very proud to be working closely with Martin and the team at Shrewd HR. The company are invested in supporting North-East sport, which of course is what we are all about too. We welcome Shrewd as our HR partner and look forward to a great season together.”
Martin Potts, Managing Director of Shrewd HR, said:
“Sport is a huge part of what makes the North East special, and we’re proud to work with a growing number of sporting organisations across the region. We’ve enjoyed supporting the Eagles over the years, so becoming their Official HR Partner feels like a natural next step. Every club runs on people: the players, the staff, the volunteers and the fans who make it what it is. That’s exactly what we care about at Shrewd HR, and we’re proud to be part of the Eagles family.”
Shrewd HR is the North East’s complete HR partner, bringing together ad-hoc and retained HR support, specialist recruitment and hands-on training through one connected team of HR experts. Working as an extension of its clients’ teams, Shrewd HR can act as a fully outsourced HR function or provide additional expertise and capacity alongside established in-house HR teams.
Get in touch with us today to find out how we can support you and your team.
